In Conversation with Anouk Yve: Inside Yve House’s Countryside Ceramic Atelier
people • MAKERS
Founded by ceramic artist Anouk Yve, Yve House is a countryside design studio where organic ceramics and architecture converge. Nestled among quiet fields, the space functions as both a ceramic atelier and a lived-in country house—a retreat into the slow tactile world of clay that shapes Yve’s practice. Guided by natural-materials interior design and the unhurried cadence of slow design, every vessel, room and surface is conceived to be quietly functional yet deeply rooted in its surroundings, reflecting a philosophy of simplicity, authenticity and respect for place.
Words: designeers
MAY 2025
INSTAGRAM: @yvehouse
DESIGNEERS
Describe your ceramics in three words.
Anouk Yve
Organic, imperfect, meaningful—qualities that set my work apart from other ceramic artists today.
DESIGNEERS
You’ve evolved from fashion blogging to brand strategy to ceramics. What pulled you toward the slower, tactile world of clay?
Anouk Yve
I’ve been in the fashion industry for over 20 years, starting as a marketing manager for bag brands. In 2011, I founded one of the first influencer agencies and launched my blog, which grew into what it is today. Along the way, I lived in four countries, including Stockholm and London, and became a parent to two wonderful children. My eye for design led me to launch sell-out collections for brands like Flattered, By Malina, and Mud Jeans, and I even designed furniture that gained significant press.
In 2018, I felt a pull to work more with my hands, so I started a ceramics course, discovering the peace I’d been seeking. That shift let me merge natural materials interior design thinking with clay, turning texture into a language. My ceramics practice naturally reflects my love for design, texture, and slow creation. My soon-to-be-built atelier near our home will be a retreat from the digital world, where I can focus on crafting enduring pieces. At the end of 2025, I’ll be launching a new design brand, a leap from fashion into a field where my true passion lies. While dressing up has become my trademark, my journey is evolving into something much deeper.
DESIGNEERS
Do you find your digital and physical practices like storytelling, styling, sculpting, and feeding into each other, or do they live in separate worlds?
Anouk Yve
They’re deeply intertwined. I create when I feel inspired—whether it’s sculpting, styling, or capturing light in my living room—because slow design thrives on honest rhythm, not algorithms. Authenticity is my cornerstone, and at 41, I’m secure in my individuality. I believe in earning authenticity through experience and staying true to one’s passions—values at the core of my work as a ceramist.
DESIGNEERS
Favourite hotel in the world, the one you return to in your mind (or wish you could)?
Anouk Yve
Two years ago, my husband and I had an amazing getaway to Le Crillon le Brave in Provence. The combination of incredible food, beautiful hikes on Mont Ventoux, and exploring the vintage furniture galleries in Isle-sur-la-Sorgue makes me want to return.
DESIGNEERS
Favourite artist or designer, someone whose work always inspires you?
Anouk Yve
I admire what Loewe is doing with artisanal craftsmanship, like their teapot installation at Salone del Mobile. I’m inspired by mid-century designers like Charlotte Perriand, whose story is both empowering and inspiring.
“I believe in earning authenticity through experience and staying true to one’s passions.”
Anouk Yve
DESIGNEERS
What’s your go-to ritual or practice when you’re in need of fresh inspiration?
Anouk Yve
I find Tumblr refreshing and enjoy indie magazines like Ark Journal and AD. I also attend fairs like TEFAF and Salone del Mobile, soaking up inspiration behind the scenes by observing and listening.
DESIGNEERS
One object in your home that holds deep sentimental value, what is it, and why does it mean so much to you?
Anouk Yve
Our vintage glass-and-wood cabinet from Norwich, where we lived when I found out I was pregnant with our son. We stumbled upon it in a church full of vintage treasures, and it now holds keepsakes, reminding me of a beautiful time.