Serdar Ayvaz: Reimagining Digital Space Through Architecture, CGI & Emotion
people • artists
Serdar Ayvaz is a Berlin-based spatial designer and digital artist with Turkish roots. His practice sits at the crossroads of architectural CGI, AI-generated visual storytelling, and emotive spatial design. Working under the studio name Serdarwerk, he creates hyperreal environments that blur the lines between architecture, digital craft, and conceptual emotion.
Drawing on a strong foundation in architecture, Serdar’s visual compositions are characterised by brutalist forms, industrial textures, sculptural silhouettes, and poetic rhythm. His signature lies in blending familiarity and unfamiliarity, creating a tactile tension that resonates emotionally.
In addition to his solo work, he co-founded YONT, a Berlin-based design studio exploring furniture, interiors, and tactile spatial experiences. YONT’s upcoming debut includes a built interior in Berlin and the physical launch of the Brutalist Pink collection, a set of collectible pieces that started as digital experiments and now transition into real-world design.
Words: designeers
AUGUST 2025
WEBSITE: studiomercado.com
INSTAGRAM: @serdarwerk
DESIGNEERS
Your work merges CGI, spatial design, and AI. How did that creative path unfold?
Serdarwerk
Since childhood, I’ve been obsessed with building imaginary worlds. After earning a master’s degree in architecture, I started working in traditional firms but found myself craving more creative freedom. Around 2023, I began experimenting with Cinema4D, exploring abstract animations and immersive CGI visuals.
This evolution allowed me to merge my architectural training with digital storytelling, forming a unique practice where each image tells a spatial and emotional story, even if it’s entirely imagined.
DESIGNEERS
How would you define your aesthetic signature?
Serdarwerk
I gravitate toward the tension between the ordinary and surreal, where everyday moments are reimagined through a slightly offbeat lens. That friction between realism and abstraction creates a compelling atmosphere.
There’s also always a spatial anchor, a material gesture or an intentional object that gives the composition weight. My work bridges the digital and the tactile, the emotional and the architectural. I try to inject soul into pixels.
DESIGNEERS
Walk us through your creative workflow.
Serdarwerk
It usually starts with intuition: I’ll collect screenshots, references, or flip through my magazine library over coffee. From there, it’s rough sketches, or sometimes I jump straight into 3D modelling in Cinema4D. The breakthrough moment usually arrives when I find a certain mood or rhythm, that’s when the music goes on, and I lose myself in it. From there, it’s iteration, layering materials and light, refining every detail until it feels right.
DESIGNEERS
What inspires your imaginary worlds?
Serdarwerk
Inspiration is everywhere—from Japanese interiors, queer Berlin nightlife, and wabi-sabi aesthetics to vintage design, Pinterest rabbit holes, and 90s house music.
Coming from Istanbul, I’ve always found beauty in contradiction and imperfection. I’m drawn to the poetic friction between chaos and calm, digital and analogue, and past and future.
DESIGNEERS
How do you see AI influencing your field?
Serdarwerk
I see AI as a creative collaborator, not a replacement. It’s useful for rapid ideation and exploration, but I believe what will matter most in the long run is intentionality and authorship. People will crave human-centric design, work that feels crafted and soulful.
“I see AI as a creative collaborator, not a replacement. It’s useful for rapid ideation and exploration, but I believe what will matter most in the long run is intentionality and authorship.”
Serdarwerk
DESIGNEERS
Is there a project that shaped your creative identity? .
Serdarwerk
Torstraße 220 in Berlin, my first built renovation. It marked the start of YONT and inspired the Brutalist Pink collection. That project was a pivotal shift, as it allowed me to bridge digital visualisation and physical design execution.
DESIGNEERS
Dream collaborations?
Serdarwerk
I’d love to work with independent fashion brands, experimental publishing houses, or even visual artists in sound or film. Interdisciplinary collaboration fuels deeper narratives, and I’m drawn to partners who value emotional depth and visual storytelling.
DESIGNEERS
How do you balance technical polish with emotional nuance?
Serdarwerk
It’s a dance. I use my architectural toolkit to structure the work, but I let emotion and intuition guide the narrative arc. Whether it’s a lighting choice, materiality, or spatial rhythm, I always ask: Does this make you feel something?
DESIGNEERS
What makes a digital image truly memorable?
Serdarwerk
Emotional clarity. Composition, contrast, and light matter, but what stays with people is a visual twist or subtle tension that makes them pause. That’s what gives a piece lasting impact.
DESIGNEERS
What's open in your browser right now?
Serdarwerk
Probably a mix of mid-century furniture auctions, obscure Tumblr moodboards, Berlin event flyers, and an Acne Paper archive. My visual input ranges from highbrow design to cultural ephemera, and chaos feeds the work.
DESIGNEERS
Dream dinner guests?
Serdarwerk
Robyn, for her energy and voice. Rick Owens, for his radical vision. That dinner would be layered and unapologetic—like a dream collaboration in itself.
